Alula: A CLG Company

ALULA Appoints Krystyna Riley as Chief Executive Officer

PITTSBURGH, PA – February 16, 2024 – ALULA, a leading authority with 30 years of expertise in business and behavioral science, proudly announces the immediate appointment of Krystyna Riley as Chief Executive Officer and Chair of the Board. Riley, formerly Co-CEO alongside Tim Overcash, assumes leadership as Overcash departs to pursue new opportunities.

Expressing gratitude, Riley said, "On behalf of the entire ALULA team, I want to thank Tim for his dedicated service and commitment over the past 30 years. Having been at ALULA since its founding years, Tim was instrumental in establishing and growing ALULA to its present level of success. We wish him all the best."

Riley, with over a decade of experience propelling growth and innovation at ALULA, brings a wealth of knowledge in consulting, coaching, and advising across diverse industries such as energy, engineering, healthcare, retail, and finance.

Under Riley’s leadership, ALULA remains at the forefront of leveraging behavioral science to optimize performance, cultivate engagement, promote collaboration, and ultimately drive tangible business outcomes. With an unwavering commitment to addressing our clients’ most pressing challenges, ALULA is steadfast in its mission to revolutionize how people think, feel, and act through the application of behavioral science. This strategic approach not only enhances organizational dynamics but also ensures a sustained impact on business results.

"ALULA has an incredible opportunity to drive meaningful impact at this critical moment for our clients," remarked Riley. "I'm honored to lead this talented team as we stay relentlessly focused on our mission of using behavioral science to help organizations and individuals unleash their true potential."


ALULA is a management consultancy that helps organizations and the people that fuel them achieve their full potential by unlocking the right behaviors and uplifting performance.

We believe that the most important asset of any organization is its people. When people are engaged, motivated, and working towards common goals, they can achieve great things. But too often, organizations are held back by outdated behaviors and mindsets.

That's where ALULA comes in. We help organizations unlock the critical few behaviors that have the biggest impact on achieving results. We do this by working with leaders and teams to identify the behaviors that need to change, and then developing and implementing a plan to make those changes stick.

We believe that when people are working at their best, they can do amazing things. And we're here to help make that happen.

ALULA Contact

Lisa Woolsgrove
Director of Marketing & Sales Enablement
[email protected]